Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies. From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, […]
McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]
London 6th June 2016: Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is an ambitious project which immerses viewers, no matter where they are […]
, the leading beauty cosmetics retailer Israel, has announced the launch of its YouTube “”, an academy which will mould and instruct Israel’s next generation of beauty vloggers. Like in other parts of the world, demand for online beauty and cosmetic reviews and tutorials has recently increased dramatically. To date in Israel there are over 3.5 million monthly beauty related searches and over […]
Ever wondered what a top corner goal scored with a 1,000-degree flaming football would look like? Well, thanks to Copa90’s scorching new ‘Fireball Football’ video series, you no longer have to wonder. In one of its most ambitious videos to date, Copa90 has challenged the UK’s top football freestylers to attempt their most dangerous tricks by performing with […]
Ogilvy Paris have marked the long awaited arrival of all ten seasons of Friends on Netflix with the release of a nostalgic preroll campaign that responds dynamically to videos watched on YouTube. This saw the agency tag thousands of the most searched for videos on the sharing platform to remind people that no matter what […]
Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]
The BBC is launching a standalone smartphone and tablet app for its BBC Music brand, helping people listen and watch music clips from its radio and TV output. The app is being released as a free download today for Android and iOS devices, although it will only be available in the UK. Its content will include […]
On the day of Korean SAT (Scholastic Aptitude Test) in November 2015, a short film was revealed on YouTube. It first shows students in a classroom taking an exam. Suddenly, one by one, the students break into tears because of what is written on the exam paper. The film is part of ‘Healing Exam’ campaign […]