The 24th edition of The FAB Awards are now open for entries.
In previous years, FAB received 3,600 entries from over 50 countries globally.
The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content.
The FAB Awards provided a bit of much needed cheer in June 2021 with the 23rd Edition of their Awards streamed “online” on YouTube due to the Covid situation. YouTube being a major Sponsor of The FAB Awards.
The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 23rd FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.
Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show ( FABulous Award ) at The 23rd FAB Awards, were as follows:
FABulous Award across all Design categories:‘
Your Way, Way Better for Burger King by Jones Knowles Ritchie
Small Giants-Little Critters, Big Mission for Small Giants by Midday, London
FABulous Award across all Advertising & Innovation categories:
Burger King & Friends by Buzzman, Paris
FABulous Award across all Interior Design & Retail Environment categories:
Klosterhaus, Bristol by DesignLSM
BBDO New York won Agency of The Year Award Sponsored by YouTube
BBDO New York took home The Agency of The Year Award sponsored by YouTube. BBDO New York had previously won the crown for three consecutive years only to hand it to INGO Stockholm in 2020. The Omnicom Agency won a number of FAB Gold’s and Silvers and finished comfortable at the Top of the Points Table.
Burger King Won YouTube Sponsored FAB Brand/Marketer of the Year Award
Much of Burger Kings‘ success came from their Brand New Identity and Redesign by Jones Knowles Ritchie and their Burger King & Friends Project by Buzzman, Paris. Both Projects won multiple FAB Gold Awards and 2 x FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour.
The food giant have now won the accolade for the second year in a row.
Paloma Azulay, Global Brand Chief At Burger King on receiving the Award:
Jones Knowles Ritchie Bagged FAB Design Agency of the Year Award
Branding & Design experts Jones Knowles Ritchie, were named the FAB Design Agency of the Year, taking home a Silver, Two FAB Gold Awards and a FABulous ( Best in Show ) at The Awards.
FAB GOLD Winners were:
Packaging Design:
Charbonnel et Walker Seasonal Packaging by Together Design, London
Small Giants-Little Critters, Big Mission by Midday, London
Marmite-Dynamite Limited Edition by This Way Up, London
T House Time by Intertype, St.Albans
SoGood Saké by Pearlfisher, New York
Brand Identity:
Your Way, Way Better by Jones Knowles Ritchie for Burger King
Brand Redesign:
Your Way, Way Better by Jones Knowles Ritchie for Burger King
More Real by BrandOpus for Miller Genuine Draft
Interior Design & Retail Environment
Klosterhaus, Bristol by DesignLSM, Brighton
Baskin Robbins Madang by BR Korea
Design Effectiveness
Socially Distanced Dining by Absolute Cornwall
A Ridiculously Good Business by Family (and friends) for CafeDirect
Horlicks–take a moment and enjoy by Brandon, UK
Advertising & Innovation FAB GOLDS
Ramadan Iftar Sand Clock for McDonald’s by Leo Burnett KSA ( Posters & OOH )
Burger King & Friends ( Direct Marketing & Integrated )
Dunkin’ x Charli for Dunkin by BBDO New York ( Sales Promotion & Social Media / Business )
Dogs on Zoom for Pedigree by BBDO New York ( Branded Content & Entertainment )
Breathable Bacon for Black Label Bacon by BBDO Minneapolis ( Branded Utility & Virals )
Weetabix n Beanz by Weetabix Food Company ( Virals )
Feeding Imagination for Goldfish Crackers by Zulu Alpha Kilo, Canada ( Integrated )
The FAB Awards also revealed the full suite of their New brand Identity by leading Design Consultancy William Murray Hamm and also revealed their brand new Awards Trophies made out of recycled packaging.
Winning Projects of The 23rd FAB Awards can be seen here.
Traditionally held in May in London, The FAB Awards Ceremony has been attended over the years by Arla,Burger King, Diageo, Kraft, Mars, McDonald’s, Heineken, Carlsberg, Coca Cola, Nestle, Pernod Ricard, PepsiCo and several other Brand owners and guardians.
The deadline for entry submission for The 24th Awards is March 7th 2022.
Source: The FAB Awards
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