In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry. But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are […]
Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]
Apple is introducing native ads to Apple News. Bought through iAd, as with all News ads, the new native format will appear alongside regular articles in the content feeds. They’re identical to any other story – displaying an image, title and short excerpt, all in the app’s default font – except for a small ‘sponsored by’ tag. Interestingly, including the advertiser name’s in […]
Electronic Arts Inc. announced the official launch of EA Sports UFC 2, available in retail stores and as a digital download on Xbox One and PlayStation 4. The game features the largest roster ever for an official UFC game, boasting more than 250 athletes, including cover stars, UFC featherweight champion Conor McGregor and former UFC bantamweight champion Ronda […]
Creative agency Space is bringing circus thrills to 2016’s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. ‘The ‘Greatest Show on Turf’ will target festival goers with fun circus style activation that aims to get them to download the Coral app, win free […]
Maxus UK has announced a new parental policy to support new parents within the agency. The policy features 26 weeks paid leave for either mums or dads; the option to take up shared parental leave with a partner; up to six paid emergency care days and a parent buddy. The programme recognises that all parents, […]
Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]
Award-winning customer acquisition agency, The Specialist Works, has appointed Lucy Davis to Head of Brand Partnerships. The newly created role will see Davis have direct responsibility for several services, including Goodwill Works (facilitating client partnerships to deliver low cost acquisitions), Personar, the UK’s only personality-type database and email and postal data. Davis will be heading […]
Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage […]