With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
The first of its kind concept and event ever to be launched in India started two years ago with the objective of making trucking an aspiration amongst the new generation of drivers and young fleet owners. This gave Tata Motors an opportunity to showcase their product and technological credentials through the excellence of India’s greatest […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
One is a touching 17-year love story condensed into a new ad for 1Life, South Africa’s number one Direct Life Insurer. House of Brave’s creative team of Gareth O’Callaghan and Conan Green, headed up by ECD Vanessa Pearson, centered the ad on the truth that one simple thing can change your life. Pearson says: “The […]
M&C Saatchi Group, through LIDA (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, Chairman […]
Adyoulike, the European leader in native advertising, announced the launch of its in-feed native retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to serve consumers relevant and highly targeted content in an unobtrusive way. The technology works much like retargeting in traditional […]
The iconic Mercedes-Benz E-Class has completed 20 years in India. It remains as revered now, as it was 20 years back and is still by far the highest selling luxury sedan in India. To celebrate 20 years of this Star in India, Mercedes-Benz launched an intriguing 360-degree brand campaign, ‘Wish Upon A Star’. Conceptualized by […]
MEC Manchester has boosted its senior line up by hiring Joanna Parnell as Managing Partner. Parnell will lead the paid digital team and drive forward the agency’s proposition to clients and new business. She reports to MEC Manchester’s Managing Director Mick Style. She joins MEC from Unique Digital where she was Strategy Director. Parnell is […]