Hotwire launches ‘The Parents of Generation Alpha’ report

Hotwire launches ‘The Parents of Generation Alpha’ report

 Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]

Jacqueline Fernandes stars in Rediffusion’s new campaign for Nova Eyewear

Jacqueline Fernandes stars in Rediffusion’s new campaign for Nova Eyewear

 Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualised by Rediffusion and it modishly showcases Nova’s line of products that are modish, urbane and serves eye care needs. The campaign film theme of ‘vision meets fashion’ showcases how the wide range of its […]

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard […]

Former CEO of Liberty joins BrandCap to promote purpose led brand values and drive business growth

Former CEO of Liberty joins BrandCap to promote purpose led brand values and drive business growth

Iain Renwick, the former CEO of Liberty and executive chairman of Livia Firth’s brand sustainability consultancy Eco-Age and a non-executive director for a diverse range of organisations, has been appointed as a board director at next generation consultancy, BrandCap Group. Iain is the first external appointment to the board at BrandCap marking the consultancy’s ambitious […]

BigCommerce announces new and expanded partnerships to support European business growth

BigCommerce announces new and expanded partnerships to support European business growth

BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that it has signed expanded partnerships with partners Born Group and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading eCommerce agencies and technology providers, including full-service commerce agency GPMD, artificial intelligence (AI) search tool Klevu, content management […]

Alchemetrics and Transcend360 team to make ‘Privacy by Design’ a new reality for brands

Alchemetrics and Transcend360 team to make ‘Privacy by Design’ a new reality for brands

Alchemetrics has joined forces with cloud-based, customer solutions technology specialist, Transcend360 to create a new approach to privacy in the post GDPR environment. The concept of Privacy by Design, which gives customers greater control of their preferences, underpins the design of the platform, Preference360. The platform enables brands to provide customers with an intuitive and easy […]

Wavemaker Helps to Raise Awareness of Workplace Inclusion

Wavemaker Helps to Raise Awareness of Workplace Inclusion

Wavemaker is participating in 2018’s National Inclusion Week which runs from 24th to 30th September. Hosting a wide range of internal events, training sessions and activities, the media, content & technology focused agency hopes to raise awareness of workplace inclusion amongst its UK workforce. By collaborating with clients and media partners, Wavemaker will host several […]