San Francisco-based independent agency TBD announced the appointments of Jeff Burger as Engagement Planning Director and Robert Woods as Senior Account Director. The pair bring their own unique experiences to TBD’s team of extraordinary creators. Prior to joining TBD, Jeff Burger spent his career working in the Bay Area at agencies including Exile on 7th, […]
Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene. The G-SERIES footwear range, which has been created by sportswear brand Inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that […]
NARS Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The NARS Orgasm Tour features a stunning pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. […]
New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices. The findings were part of a larger study exploring the opinions and digital practices of UK businesses. It also compared the views of […]
Figures just released by Foresee Insight, a company that measures digital reach, shows that of the Top 10 World Cup commercials on social media: Screwfix topped their league Not only were Screwfix proud sponsors of ITV World Cup match coverage, but Screwfix’s ad on ITV received the highest positive sentiment of 79%. The Omnichannel retailers’ […]
Sassy female fashion brand ‘Never fully Dressed’, has launched its first national TV advertising campaign with Media Agency Group (MAG) to promote its styling of fabulous prints and diverse customers, capitalising on ITV2’s Love Island and Love Island ‘On Demand’ advertisement placements, to promote its range of chic clothing. Never Fully Dressed (NFD), is […]
Sky Sports Cricket is to broadcast its first ever dual Hindi and English language promotion ahead of the upcoming England v India Test series. The campaign launches July 28 in advance of the first game of the five match series. The promotion has been created in-house by Sky and will be delivered via AdSmart to a […]
Global socially-led creative agency, We Are Social marked the increasing impact of social media’s influence on global culture with an exclusive art exhibition in London. Working in collaboration with 10 artists from across the globe, the event showcased original pieces of art – using media from print to projection – each iconising social media’s most […]
Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held on July 26. Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association. Other members […]
In yet another demonstration of forging partnerships with new clients without speculative pitches, The Womb and Frigorifico Allana have joined hands to build their lead brand Sunny in India. Sunny is already a significant player in the refined edible oils category in Maharashtra, and its sunflower variant is currently the 4th largest in the state […]