The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]

Bulletproof launches new Image&Motion offer headed up by creative force, Dan Healy

Bulletproof launches new Image&Motion offer headed up by creative force, Dan Healy

Independent, global brand design agency, Bulletproof, announced that industry-leading Image&Motion Director, Dan Healy, has joined their tribe to head up an exciting new offer. Dan brings with him an exciting blend of creativity, technical flair, experience and restless energy. Throughout his career he’s worked for many clients including Nokia, Shell, Unilever, Audi, and Reebok. While studying […]

Senior hires further strengthen talent at Havas helia

Senior hires further strengthen talent at Havas helia

Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both seasoned marketing professionals, Kitcatt and Lee will be joining as Non-Executive Director and Business Strategy Director respectively. Working […]

VIGA debuts interactive Research Taster Day to inspire school children

VIGA debuts interactive Research Taster Day to inspire school children

VIGA, the Next15 data collection agency, will open its doors to school pupils in an interactive Research Taster Day to immerse pupils in the power and potential of market research. Twenty children from Chiswick School aged 14-15 will be taking part in interactive sessions involving quick-fire activities such as surveys with realtime results and live […]

Jonathan Hudson named new Head of Marketing at Start-Rite Shoes

Jonathan Hudson named new Head of Marketing at Start-Rite Shoes

Start-Rite Shoes has appointed Jonathan Hudson as Head of Marketing. Jonathan will have responsibility for the planning and implementation of the brand’s marketing strategies. Jonathan brings a wealth of experience in the family market and a deep specialism in digital marketing within consumer goods environments. Prior to working for Start-Rite, Jonathan was Head of Marketing […]