The Dining Club Group, the largest dining club in the world comprising of tastecard, Gourmet Society and hi-life, has named Anwar Sultan its first Chief Marketing Officer effective immediately. Continued marketing efforts have seen sustained commercial growth of the Dining Club Group across the UK & Ireland and Sultan’s appointment marks the commitment to further […]
Brilliant Basics – Infosys’ customer-centric digital transformation studio – has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a former senior emerging technologist at WPP’s Wunderman and Jaguar Land Rover’s Spark 44, will be Brilliant Basics’ first Head of […]
The European online payments provider Trustly as appointed Weber Shandwick as its communications agency in a process run through Creativebrief. The ambition with the new partnership is to strengthen Trustly’s position as a leading European online banking payments company. Weber Shandwick’s assignment includes strategic, operational and creative communication to help chart Trustly’s growth across a […]
Independent agency Creativeland Asia (CLA) and Rana Barua have decided to part ways, The company issued the following official statement post the annual board review. “Following the board review last month, we arrived at a decision to part ways. It was great to have him here and we thank him for the time he has […]
GIL, a Swedish organisation that fights on behalf of people with disabilities, unveiled a provocative new campaign with creative agency, Stendahls. Title “Said by Retards”, the campaign highlight the issue of how the offensive and discriminatory R-word is used – and make people aware that having an intellectual disability isn’t the same as being strange, or stupid. “At GIL, […]
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those plans is the introduction of the Ultra Low Emission Zone (ULEZ) from April 2019. […]
BTL Brands, the independent branding consultancy, has lifted high-end amplifiers – Engström – to new heights with a brand refresh. The Scandinavian brand needed to turn up the volume on its brand identity, brand messaging, print material, website and social to live up to the products’ premium price tag (up to €0.25m to be exact). With […]
As marketers we draw inspiration from the world around us – whether it’s a place, object or person. This guidance from others is important for us to learn, improve and succeed in the workplace, but what is often overlooked is the role our mental health and wellbeing plays in our career development. A recent survey […]
With over 2,000 appearances in film, Zippo has earned a role in Hollywood as an integral story telling device on the set of many major movies. Countless stars have held a Zippo lighter and the trusty product has made its way into some of the best-known action scenes and suspense-filled plot twists. This June, […]