Research unveiled has shown that the most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations. Media owners are undervaluing their inventory when it’s mapped against particular verticals. Similarly, media buyers could be opting for premium sites when their investment would deliver significantly better results at spots unlikely even to be […]
Buzzoole, a leading influencer marketing services provider, today unveils new visual identity and announces the creation of Buzzoole Labs. The rebrand, designed by Italian firm Bellissimo, aims at redefining the Buzzoole brand and centres around the idea of ‘technology meets creativity’. It also marks its transition from startup to international scale-up and its evolution from […]
Multi-disciplinary creative studio Satore Studio has appointed Paul Johnson as its architectural lighting director. Paul will oversee all lighting projects – temporary and permanent – developed by the studio. His remit will be to provide lighting strategies and solutions that interpret and deliver briefs from a creative and practical perspective while meeting the stringent health […]
Creative agency ignis has announce a new relationship with Les Grand Chais de France. Working on flagship brands Calvet & J.P Chenet, ignis will initially bring Calvet to life with a fresh new campaign, launching in June ’18. ‘Where’s Your Rue Du Calvet?’ will celebrate the visceral and evocative nature of France, and our consumers relationship with […]
Recently I was given the opportunity to take on a new role at GSK HQ in London. Living here again after 15 years my first impression is that not much seems to have changed – great curries, crammed Underground, pre-occupation with the royal family, lengthy and repeated discussions on the weather (remains a national pastime) […]
Premier Foods are sparking the summer season in collaboration with Roald Dahl with the launch of a brand new limited edition range and splendiferous summer on-pack promotion, designed by award-winning branding agency Coley Porter Bell. Rolling out from 29th May and available across grocery, impulse and wholesale channels, Mr Kipling George’s Marvellous Lemon & Raspberry […]
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song ‘Dancing in the […]
Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK. With a seven-figure investment, Treatwell appointed Grow@Mindshare to develop a media and creative campaign that aims to establish the brand as the ‘go-to’ booking […]
Trainline operator TransPennine Express launches “Where Next? – Summer 2018”. Creatively devised by WCRS, the playful 30 second commercial sees real locals from 25 different northern locations have a sing-off to attract visitors to their hometowns. String and Tins supervised the singing and recording on location of the real, local cast and crafted the […]
LEGO launches a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on the 25th May and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive […]