Leading energy drinks brand, Carabao, will premier its first ever TV ad campaign, during the break of ITV’s Coronation Street at 20:45 on Wednesday 1st August, reaching an estimated 4.5 million viewers across the UK. Also airing on TV and Video On Demand throughout August across ITV, Sky and Channel 4, the ad debuts Clive […]
Anusol launched its first TV ad campaign after appointing MSQ Partners’ The Gate London as its lead global creative agency. The UK’s leading piles treatment brand is part of Church & Dwight’s extensive healthcare portfolio, which MSQ Partners was awarded following a creative pitch process earlier in 2018. The “Bums the word†campaign looks to […]
Casper, the global sleep company, launches a new City Takeover multi-channel marketing initiative to get up close and personal under the sheets with London’s finest. Throughout August and September, Casper will aim to raise awareness through a wide range of print and digital media channels across London including London’s Weekday Weather on ITV London, bus […]
 Egg Films’ Lebogang Rasethaba directed ‘Money Calling’ for beer brand Castle Lite, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of […]
On Friday the 13th, KOHO debuted a 13 minute short film titled Dream Thieves – produced by Cossette and directed by internationally renowned auteur Fleur Fortuné and DOP Matias Boucard – to an exclusive audience at Toronto’s Fringe Fest. What makes this piece unique is that it disrupts the traditional advertising model by exploring […]
PVH Corp. announced a new campaign for its Van Heusen brand, which includes a partnership with UFC, the world’s premier mixed martial arts organisation. The partnership, which begins July 31, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base. To […]
Micralite is relaunching its brand to the parenting market with a fresh proposition and campaign by creative agency isobel. Developed by two fathers and engineers over 20 years ago to let parents get out there with minimum fuss, Micralite created the first truly hybrid stroller combining the benefits of larger off-road strollers with compact smaller […]
Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]
Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene. The G-SERIES footwear range, which has been created by sportswear brand Inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that […]
Sassy female fashion brand ‘Never fully Dressed’, has launched its first national TV advertising campaign with Media Agency Group (MAG) to promote its styling of fabulous prints and diverse customers, capitalising on ITV2’s Love Island and Love Island ‘On Demand’ advertisement placements, to promote its range of chic clothing. Never Fully Dressed (NFD), is […]