Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]

Adaptly Offering Pinterest Ads Service in the UK

Adaptly Offering Pinterest Ads Service in the UK

Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves. Spark Brilliance, which launches in France from April 6 and will shortly roll out digitally across the globe, […]

Gucci ad featuring ‘unhealthily thin’ model banned by ASA

Gucci ad featuring ‘unhealthily thin’ model banned by ASA

An internet ad from fashion house Gucci has been banned by the Advertising Standards Authority (ASA) for featuring “unhealthily thin” models. The digital campaign, part of the brand’s wider ‘Cruise 2016’ drive, received a complaint in December of 2015 after it appeared on the Times’ website from a reader who believed the featured models to be […]

Campaigns featuring out of home activity see 13% higher purchase intent

Campaigns featuring out of home activity see 13% higher purchase intent

Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]

Burberry launches racy perfume ad directed by Steve McQueen

Burberry launches racy perfume ad directed by Steve McQueen

Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen. The 30-second spot, released today, tells the story of a couple’s weekend in London and includes a nude bath scene. It is the first commercial film by McQueen, who directed the multi-Oscar winning 12 […]