Sky Sports Cricket is to broadcast its first ever dual Hindi and English language promotion ahead of the upcoming England v India Test series. The campaign launches July 28 in advance of the first game of the five match series. The promotion has been created in-house by Sky and will be delivered via AdSmart to a […]
Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held on July 26. Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association. Other members […]
American automotive manufacturer Dodge, launched tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy […]
Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash […]
Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time. ‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods […]
International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand. Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in […]
To mark Allied Irish Bank’s (AIB) sponsorship of the 2018 All-Ireland Senior Football Championship, creative agency Rothco, part of Accenture Interactive, teamed up with production studio, Piranha Bar, and music company, Mutiny, to create ‘The Toughest Journey’ – a 90’s style video game TVC and supporting mobile game challenging GAA fans to represent their county […]
Direct Line for Business and Saatchi & Saatchi London announced the launch of a major new ATL campaign, “keeping up with your world.â€Â It features a dedicated creative for the small and micro business audience, highlighting insurance support in a changing and unpredictable business world. The campaign launches on television on Friday 20th July and […]