Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
The first of its kind concept and event ever to be launched in India started two years ago with the objective of making trucking an aspiration amongst the new generation of drivers and young fleet owners. This gave Tata Motors an opportunity to showcase their product and technological credentials through the excellence of India’s greatest […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
One is a touching 17-year love story condensed into a new ad for 1Life, South Africa’s number one Direct Life Insurer. House of Brave’s creative team of Gareth O’Callaghan and Conan Green, headed up by ECD Vanessa Pearson, centered the ad on the truth that one simple thing can change your life. Pearson says: “The […]
Adyoulike, the European leader in native advertising, announced the launch of its in-feed native retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to serve consumers relevant and highly targeted content in an unobtrusive way. The technology works much like retargeting in traditional […]
International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry. But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are […]
Apple is introducing native ads to Apple News. Bought through iAd, as with all News ads, the new native format will appear alongside regular articles in the content feeds. They’re identical to any other story – displaying an image, title and short excerpt, all in the app’s default font – except for a small ‘sponsored by’ tag. Interestingly, including the advertiser name’s in […]
Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/BBC_Microbit_30s_WIP.mp4[/KGVID] Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or […]
Mobile ad spend is set to surge 35 per cent compared to 12 months earlier and surpass desktop media investment to hit £4.58bn in 2016, and account for 27 per cent of total UK media budgets, according to eMarketer. The research firm on March 10 released the numbers which show that the wider ‘digital’ category […]