THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID
Publicis Groupe and The Trade Desk today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]
ITB Worldwide, the full-service talent + influencer marketing agency that connects brands with culture, has announced the launch of ‘The Power of Influence’, its quarterly talent + influencer trends and insights review, to connect people in the marketing industry with the most current information about the world of Influence. Each quarter, ITB’s team of culturally […]
McCann Health today announced two key appointments to its leadership team in Europe: Saturnino Izquierdo has taken on an expanded role of President, Europe and LATAM and Jonathan Kukathasan has been promoted to President, UK, McCann Health. In his new role, Izquierdo will lead the teams in the network’s four markets across Europe and Latin […]
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem
Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow […]
As a brand-new, one-stop shop for job seekers looking to harness their talents in the skills-based world, SkillPointe has ambitious plans to make finding a fulfilling future simpler for everyone. Bringing on the team at Three Whiskey, SkillPointe will attract and serve a huge audience of high school leavers, reskillers and upskillers, helping them to pick their […]
The Exhibition was created in collaboration between luxury retailer Tod’s and UK fashion institute, Central Saint Martins. Tod's Legacy is an initiative which launched on February 19th, during the opening of London Fashion Week.
CULT were tasked with amplifying the exhibition globally, targeting an audience of young, fashion-conscious luxury consumers, driving traffic to the online exhibit and making it a talked-about cultural movement during the key moment of Fashion Week. Delivering a phase-by-phase communications strategy, and creative concept and content package that increases visibility and excitement to the exhibition […]
A member of the advertising industry has created an ad in a private capacity and paid several thousands of pounds for it to appear in the media from today to both thank Astra Zeneca for producing its Covid-19 vaccine at cost and to encourage everyone who is offered it to take it. The author, Michael […]
Global independent creative agency GUT Miami announces new hires and promotions within its creative department, starting with the addition of Dean Paradise and Bruno Mazzotti as its newest Creative Director duo. Hailing from FCB Chicago, in their new roles, the award-winning pair will be working across the agency’s clients, including RBI’s Popeyes & Tim Hortons, […]
Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus soccer star Arthur Melo as its Global Ambassador. 1st11 delivers interactive gaming experiences working in collaboration with leading talent from the world of gaming, pro sports and esports. Facilitated by advanced proprietary mobile technology, fans can join in the action and play alongside […]
