MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and Prakash Joshi, Founder and Creative Director at SW19 Design And Print is precisely that. Q. Give us a brief insight into your career so far? Am a graphic designer and founded SW19 Design and Print […]
Blis’ new privacy-first product suite will enable clients to deliver key business outcomes.
By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.
Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes. As the industry pivots away from targeting based on IDs and personal data, brands need to […]
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]
Rude Health, the dairy-free drinks and cereals company, best known for its best-selling Organic Almond Drink, has signed BMB as its first creative agency. The appointment was made after a pitch handled directly by the brand. There was no previous incumbent agency. BMB will drive brand awareness and support distribution growth, through an engaging, culturally relevant […]
Multi-Award winning Art Director Michael Wilk is promoted to Global Head of Art and tasked with initiating ‘Virtual Design Board’
The global footprint of Serviceplan Group continues to expand, with 24 locations in 17 countries and offices in South Korea, China, the Middle East, across Europe as well as the USA. Serviceplan is over 4,400 colleagues strong, with business growing year over year. By creating a new position of ‘Global Head of Art’ and appointing […]