Publicis Groupe announced the appointment of a management team in the Nordics as well as local leadership at a Groupe level across Sweden, Norway and Denmark. These appointments are part of Publicis Groupe’s ongoing implementation of its country model. At a regional level, the new Publicis Groupe Nordics management team comprises the following leaders, reporting directly […]
Above+Beyond, the independent creative agency for the audience age, has been appointed as retained creative agency for life insurance brand, Beagle Street, following a competitive four-way pitch run by the AAR. Beagle Street (part of BGL Group, a leading digital distributor of insurance and household financial services which also owns comparethemarket.com) was founded in 2012 […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
Sir Martin Sorrell’s MediaMonks is going head to head with his old company, WPP, in a pitch for Braun’s digital business. MediaMonks, the Dutch-based creative production business, and Possible, the WPP digital shop, are understood to be in the running for the Procter & Gamble razor brand’s account. The geographical scope of the work and […]
Axos Bank has named creative agency, Cutwater, as creative agency of record. Cutwater will lead all of the brand’s communications efforts, including brand strategy, creative and production. Cutwater will also handle all media planning while media buying and reporting will be shared between Cutwater and Axos’ internal media division. Headquartered in San Diego, CA, Axos […]
Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’. Namics’ digital experience, creative and service design expertise complements […]
Global legal business, DWF, has appointed digital marketing specialists, Kagool as its lead digital agency. Kagool will provide ongoing support and development services for DWF. Initially, Kagool will be carrying out an audit of DWF’s Sitecore setup as well as introducing some improvements to their global estate. Work will also involve updating DWF’s technical SEO […]
Journey Further has appointed Chris Gorney as Client Strategy Director as the agency continues to strengthen its talent base following a period of growth. In this newly created role, Chris will report to Dan Peden, Strategy Director. Chris will work across the full breadth of media channels and help clients to maximise their return on […]
London head-quartered performance branding consultancy, BrandCap, is launching a new practice in Hong Kong following rapid business growth and demand from its Chinese client base. BrandCap has a number of longstanding client relationships in Greater China including luxury department store, Lane Crawford, leading property developer, Base and soon to be launching an exciting new hospitality […]
Independent global marketing contract compliance specialist, FirmDecisions has announced the launch of its new China office and the appointment of Amplifi China’s Jocelyn Wang as Managing Director. Wang will oversee the development and growth of FirmDecisions’ China office, based in Shanghai and will play an integral part in building its national new business portfolio. Reporting […]