The Moneytizer launches in London

The Moneytizer launches in London

The Moneytizer, a new ad platform specialising in online ad optimisation for small and medium-sized editorial publishers, has launched its first UK office in London. The business, originally founded in France in 2014, provides the leading ad optimisation platform for small and medium publishers such as bloggers. Its sole purpose is to give those publishers […]

Mindshare adds to Asia chairman Ashutosh Srivastava’s duties

Mindshare adds to Asia chairman Ashutosh Srivastava’s duties

Ashutosh Srivastava, chairman Asia and CEO emerging markets group Mindshare, has added the Middle East and Africa to his remit. The change comes as Helen McRae is appointed Mindshare UK CEO, a role she will combine with her responsibility as chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. McRae’s Africa responsibilities […]

Wunderman UK boosts strategic and creative offering with new hirings

Wunderman UK boosts strategic and creative offering with new hirings

Wunderman UK has made key hirings bolstering its strategic and creative offering, with Paul Harvey joining as Head of Project Management, Lezaan Roos as Strategy Director, Michael Maxwell as Senior Strategist and Andrew Thomas as Conceptual Lead. Head of Project Management Paul Harvey joins from AKQA where he was Associate Programme Director working on Nike. […]

DMGT’s DMG Media appoints Maxus as global media agency

DMGT’s DMG Media appoints Maxus as global media agency

Following a competitive four-way review across London and New York, DMG Media has appointed Maxus as its primary marketing and media agency in the UK and North America. Maxus will provide consultancy support to the DMG Media brands, Daily Mail, The Mail on Sunday and MailOnline, and assume responsibility for brand-specific buying in paid-for media […]

Tracey Barber promoted to Havas Worldwide UK Chief Marketing Officer

Tracey Barber promoted to Havas Worldwide UK Chief Marketing Officer

Havas Worldwide Creative Group has promoted Tracey Barber to the role of UK Chief Marketing Officer across Havas Worldwide, Havas Work Club and Havas helia. Barber, who was previously Chief Marketing Officer at Havas helia, will lead a marketing and new business team working across Havas Creative Group’s agencies. Since joining Havas helia in 2014, […]

AllofUs leaves McCann Worldgroup to become independent

AllofUs leaves McCann Worldgroup to become independent

McCann Worldgroup and AllofUs have jointly announced that AllofUs, the UK interaction design and user-experience studio acquired in 2011, has been sold back to its principals. Terms of the transaction were not disclosed. “McCann and AllofUs have enjoyed a terrific partnership over the last four years,” said Mark Lund, CEO of McCann Worldgroup UK. “But […]

Y&R name Andrew Dimitriou President of Y&R Europe

Y&R name Andrew Dimitriou President of Y&R Europe

Y&R Global CEO David Sable announced that Andrew Dimitriou, a 16-year Y&R veteran, with experience working across four Continents in the network, has been named President of Y&R Europe. Andrew will work closely with the leaders in the region to evolve and help grow Y&R’s European offering, in order to serve Y&R’s clients across markets […]

Regus awards Havas helia its global CRM business

Regus awards Havas helia its global CRM business

Regus, the global workplace provider, has appointed Havas helia to handle its global CRM business. Havas helia won the account after a pitch against undisclosed agencies. Regus’ Chief Customer Officer Eva Eisenschimmel called the pitch earlier this year. The pitch process was handled by the intermediary Agency Insight. Havas helia will now work to deliver […]

LIFE enlists former Mother and KesselsKramer ECD Maurice Van De Ven

LIFE enlists former Mother and KesselsKramer ECD Maurice Van De Ven

Integrated marketing agency LIFE has appointed ex-MEC, Mother and KesselsKramer creative heavyweight Maurice Van De Ven as executive creative director to lead its new ‘Create Consequence’ orientation. Van De Ven will provide leadership and take responsibility for the creative direction of all agency accounts as LIFE launches ‘Create Consequence’ – the agency’s new point of […]