Cheil Worldwide Helps North Korean Defectors with a Clever App

Cheil Worldwide Helps North Korean Defectors with a Clever App

Cheil Worldwide launched a new app called “Univoca: South Korean-North Korean Translator” to help North Korean defectors easily communicate in South Korea. The app automatically translates North and South Korean languages. After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, and the South incorporates a […]

Cheil UK demonstrates value of beacon tech with ‘Cheil Break’

Cheil UK demonstrates value of beacon tech with ‘Cheil Break’

Cheil UK unveiled an innovative new app called Cheil Break to demonstrate the power of beacon technology as a powerful driver of loyalty between local communities and retailers. The app, currently being trialled internally among Cheil’s own workforce, has three central features: Loyalty – entirely beacon powered, the loyalty system is being piloted with ‘Cash […]

Molson Coors Retains ZenithOptimedia & Kinetic to Handle Media Account

Molson Coors Retains ZenithOptimedia & Kinetic to Handle Media Account

Molson Coors, one of the UK’s biggest brewers, has announced it will retain media agencies ZenithOptimedia and Kinetic to handle its UK & Ireland media account. ZenithOptimedia and Kinetic were appointed following a six month media review process which ended this month. The two agencies will handle Molson Coors’ media planning and buying for its […]

Partners Revamps Creative Team With Raft of Senior Hires

Partners Revamps Creative Team With Raft of Senior Hires

Partners Andrews Aldridge has boosted its team with three new hires and two promotions as part of a creative team restructure spearheaded by creative director Paul Snoxell. The new structure sees the introduction of three roles at the agency: deputy creative director, head of design and head of digital display, taking the total creative department […]

Live & Breathe wins Lakeland advertising brief

Live & Breathe wins Lakeland advertising brief

Live & Breathe has been appointed to handle a Spring advertising brief for creative kitchenware brand, Lakeland. The agency picked up the work following a competitive pitch. Live & Breathe will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand. Creative will focus on Lakeland’s […]

Steve Burden Joins Taxi Studio as Creative Director

Steve Burden Joins Taxi Studio as Creative Director

Following a period of tremendous growth and exciting opportunity, 2014 promises to be another big year for Taxi Studio, starting with the arrival of new Creative Director Steve Burden in January. Steve has consulted all over the world for major players including WPP, Fitch and Interbrand for brands such as Vodafone, BP, Harrods and Qatar […]

Exposure Lead Agency For Microsoft Surface 2 Campaign

Exposure Lead Agency For Microsoft Surface 2 Campaign

Following a competitive pitch, communications agency Exposure has been appointed as lead creative agency for Microsoft’s newest tablet, the Surface 2, in an integrated four month campaign starting December, 2013. Campaign activity aims to bring audiences together through a creative approach that drives them along the journey to purchase. Activity includes advertising, media partnerships, influencer […]

Maynard Malone expands team with FMCG & mobile marketing experience

Maynard Malone expands team with FMCG & mobile marketing experience

Digital creative agency, Maynard Malone, hires five specialists including head of delivery senior appointment as demand for digital marketing services continue to grow. The new appointments have extensive experience in working with worldwide FMCG brands, both in agency positions and client-side and managing director of the London based agency, Ameet Chandarana is positive that their […]