H4B Manchester shows its talent for combining health and well being with consumer insights by creating a campaign for Kitbag.com spoofing the brutal conditions rugby players train in, ahead of this year’s Rugby World Cup. The campaign encourages supporters to get up, get moving and earn their team’s shirts to show their support during the […]
Super excited! Out installation for #LDF15 goes live later today. It’s for a great cause @PutRedBack #PutRedBack https://t.co/0SRdWXjCUd — Cheil UK (@CheilUK) September 21, 2015 Cheil UK is launching a new social initiative, #PutRedBack, which aims to raise awareness of the restrictions on gay men donating blood, and to help shift the debate. The #PutRedBack […]
To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The aim of the campaign is to illustrate the importance of football to the pub industry, and that BT Sport’s […]
Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]
The BBC has secured the rights to Wimbledon until 2020 after penning a new deal with the All England Club. Keeping the tournament free to air, BBC director general Tony Hall said he was “delighted†with the deal as Wimbledon “unites the nation”. He concluded: “In what are difficult financial times, the deal represents the […]
Bacardi Limited, the world’s largest privately held spirits company, announces the creation of a new dual role and immediate appointment of Mr. Adam Zhu, 50, as Non-Executive Chairman of Greater China for Bacardi and Special Advisor to Bacardi Limited Chief Executive Officer Michael Dolan. n these roles, Mr. Zhu will utilize his considerable expertise to […]
Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka in activity orchestrated by MasterCard. Lomu lined-up alongside 100 participants to deliver a ‘Priceless Surprise’ – a Ka Mate haka, led by the Ngati Ranana London Maori Club. The sound of a conch shell triggered the arrival of a Maori leader in […]
Football is a quest for beauty. Whether it’s mastering a move, outsmarting an opponent or scoring a goal, everyone wants to Play Beautiful on route to victory. With EA SPORTS FIFA 16, a whole new range of football beauty is made possible at every moment of the game thanks to player’s freedom of expression and […]
In the film Ryder Cup legend Paul McGinley reveals how an injury, which caused him to lose out on a promising career in Gaelic football, turned out to be a blessing in disguise as it led him to conquer the golfing world instead. The last thing he’d thought he would be was a professional golfer. […]
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed Crunchy Nut fan. The winner will take the title of the ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal. Celebrity comedienne and self-confessed Crunchy Nut fan Ellie Taylor is fronting the competition launched via the Crunchy Nut […]