Esquire partnered with startup Volio to create the ‘Talk to Esquire‘ app, which offers advice and recommendations from three of the magazine’s columnists. Nick Sullivan, David Wondrich and Rodney Cutler will ask you questions about your needs and preferences, “listen” to your answers through voice-recognition technology, and then give pre-recorded responses about what’s right for […]
Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Chrome World Wide Maze is the latest experiment from the Google Japan crew that syncs the mobile Chrome browser to a tab on the […]
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]
Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]
Dutch designer Hella Jongerius has designed new World Business Class cabin interiors for KLM. Jongerius has worked across all interior touchpoints, including on the new fully-flat seats, and her work has included new carpeting, decorations, curtains, lighting and blankets. KLM says the guiding principle of the designs has been ‘to ensure that passengers feel at […]
There is at least some evidence showing that ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. In at least one month among men 18-plus, 18 million accessed ESPN content via just a mobile device, compared to 16 million using only a PC or laptop. The data […]
To poke fun at the social phenomenon known as ‘social smoking’, ad agency BBDO Toronto created an ad for the Ontario Ministry of Health that humorously replaces cigarettes with farts. Called ‘Social Farter’, it tells the story of a young lady who only farts in social situations. “If you only fart with friends, you’re not […]
With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]
Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive and socially enabled installation. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. The iPad app was paired with an […]
The increasing use of mobile devices and resulting changes in consumer shopping behaviour mean that a mobile web shop is a requirement for many retailers. Online retailers who want to survive in the market and be securely positioned for the future rely on the technology and expertise of Intershop Communications AG when implementing a successful […]