The DBA Design Effectiveness Awards revealed their various winners during a grand ceremony held on February 22, at The Brewery in London. The programme recognises projects which demonstrate design’s tangible effect on business, from increased gross margin to job creation. The awards were presented by Rt Hon Matt Hancock MP, Secretary of State for Digital, […]
Amazon plans to open as many as six more cashierless stores in 2018, according to a report. The e-commerce giant is considering locations in Los Angeles and hometown Seattle, where the first Amazon Go store opened in January, Recode reported, citing people familiar with the situation. Amazon Go is the company’s most ambitious effort to […]
Ecrebo, the point of sale marketing specialist, announced it has appointed Kelvin Clibbon as Chief Technology Officer (CTO). Clibbon is an experienced technical executive who brings more than 20 years of experience delivering innovative products that have enjoyed significant market success. In his role as CTO, Clibbon will focus on enhancing Ecrebo’s already powerful OnPoint […]
Huawei, the global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Bulk Powders is one of the UK’s leading sports nutrition brands and has continued to go from strength to strength. Their latest venture is a range exclusively for women and required impactful brand and packaging design to complement industry leading flavours and formulations. Leeds-based strategic design agency, Robot Food, was asked once again to lead […]
The French Classico (Olympique de Marseille VS Paris Saint Germain) will once again be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm. To hype this mega clash, BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due […]
Moonpig, the online occasions retailer, is launching a campaign to showcase its range of personalised cards and gifts for Mother’s Day. Created by Quiet Storm, the campaign is the latest since the agency won the account last year and introduced the “Share A Moment, Share A Moonpig” creative platform. Highlighting that there’s “More for Mum […]
As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
We Are Social has been appointed by Sanpellegrino, the Italian beverage company synonymous with the highest quality, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will work across Sanpellegrino’s Italian brands including S. Pellegrino, Acqua Panna and Sanpellegrino soft drinks, globally, to further build its social, […]