Indian creative agency Scarecrow M&C Saatchi, has announced that it has bagged seven new businesses. Four of these come from Emami’s FMCG portfolio. They included Boroplus (range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. The agency will work alongside DPS Advertising and Marketing, […]
National property consultancy Bruton Knowles has appointed Nottingham-based Eden Public Relations to deliver a refreshed PR and digital strategy across its 12 UK offices, with a specific focus on the business’s expertise in its core sectors. Having previously worked with a selection of regional PR agencies supporting each of its offices individually, recently appointed Managing […]
American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a […]
The walk for water that sees millions of women and children across the world taking up to an astonishing 20,000 steps every day to collect water, is being brought to life at Wimbledon this summer in the first ever use of augmented reality at The Championships. The Wimbledon Foundation has partnered with international charity WaterAid […]
Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so […]
D&AD revealed the winners of the 2018 New Blood Awards at their Ceremony last night! The winners impressed the judges with their creative thinking and practical skills and received one of the industry’s most prestigious creative accolades: a New Blood Pencil. Hand picked by some of the industry’s leading lights from thousands of entries from […]
Wimbledon’s new campaign takes a detour from the cheering crowds and strawberries and cream to focus on a quieter but no less iconic aspect of its experience: the gardens. Directed by EspadaySantaCruz, its new advert ‘The Gardens’, reimagines Wimbledon through the eyes of defending champion, Garbiñe Muguruza. The enchanting 60-second film was created by McCann//Craft, […]
Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural […]
ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks. In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate […]
Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]