Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

 Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]

isobel shows its support for #MeToo as part of International Women’s Day

isobel shows its support for #MeToo as part of International Women’s Day

Creative agency isobel is supporting the #MeToo campaign as part of International Women’s Day on Thursday 8th March, with a vibrant, no-holds-barred window display in collaboration with artists Oksana Valentelis and Ali Alvarez. isobel’s New Cavendish Street glass frontage, in London’s Fitzrovia, has been filled with colourful, handmade protest signs as part of the creative […]

Sense unveils striking art to #CelebrateWomen on International Women’s Day

Sense unveils striking art to #CelebrateWomen on International Women’s Day

To mark International Women’s Day on March 8th, experiential marketing agency Sense New York has created a vibrant initiative to #CelebrateWomen, aimed at applauding the most unapologetically strong females who made great strides in 2017 and inspired the Sense team during their first year of business in the US. The agency has created a set of eight striking […]

Automotive brands stuck in first gear when it comes to engaging female audiences, Quantcast’s new data shows

Automotive brands stuck in first gear when it comes to engaging female audiences, Quantcast’s new data shows

New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]

Ebiquity launches the most in-depth study ever on the value of different media

Ebiquity launches the most in-depth study ever on the value of different media

Advertisers should re-evaluate use of traditional media such as radio, newspapers and magazines according to Ebiquity in the light of new research carried out by the leading independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for […]

Smiley launches new lifestyle collection at Primark and Penneys

Smiley launches new lifestyle collection at Primark and Penneys

The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]

Preoday launches Global Dashboard for multi-site businesses

Preoday launches Global Dashboard for multi-site businesses

Preoday launched its new dashboard for multi-site venues allowing food and drink businesses to make changes across all or a selection of their outlets at once. With the Global Dashboard, Preoday is enabling its clients to make changes to a range of features at once across sites, including menus, prices, taxes, users, promotions, styling, and pop-up […]

Merkle appoints Margaret Wagner to EMEA EVP growth officer role

Merkle appoints Margaret Wagner to EMEA EVP growth officer role

Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA. Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in […]