Hudson’s Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant’s marketing drive, Amsterdam’s TBWA\NEBOKO has created a campaign to visualise the brand line ‘Everything comes to life at Hudson’s Bay’. The TV commercial follows the story […]
TMW Unlimited has created a social campaign for Lynx Gold Body Spray to coincide with its brand ambassador boxer Anthony Joshua’s next heavyweight fight. The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers: England football star Dele Alli; actor, rapper and comedian Michael Dapaah (best-known for playing […]
me&dave has created an innovative language-led brand identity for Anco&co, a build-to-rent (BTR) development that has just launched in the heart of Manchester with the bold goal of shaking up the rental sector. Located in a popular up-and-coming neighbourhood – Ancoats – me&dave’s urban fly-poster campaign is inspired by protest placards. It also references Manchester’s […]
DFS is launching a new campaign, created by krow communications, airing from 25 September and running for five weeks across the UK and the Republic of Ireland. Entitled ‘Time to snuggle up’, the 30-second spot shows an autumnal season of burnt orange leaves falling and glowing fires, with people up and down a terraced street […]
Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]
Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualised by Rediffusion and it modishly showcases Nova’s line of products that are modish, urbane and serves eye care needs. The campaign film theme of ‘vision meets fashion’ showcases how the wide range of its […]
BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that it has signed expanded partnerships with partners Born Group and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading eCommerce agencies and technology providers, including full-service commerce agency GPMD, artificial intelligence (AI) search tool Klevu, content management […]
Alchemetrics has joined forces with cloud-based, customer solutions technology specialist, Transcend360 to create a new approach to privacy in the post GDPR environment. The concept of Privacy by Design, which gives customers greater control of their preferences, underpins the design of the platform, Preference360. The platform enables brands to provide customers with an intuitive and easy […]
Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across the awards as well as its other entities as it ushers in an unprecedented new era celebrating creative trailblazers, supporting entrepreneurial talent, honouring excellence in film and supporting social causes. The MOBO Awards – started in 1996 – has […]
Vaillant, a leading heating technology manufacturer, is set to re-launch its 2018 multi-media consumer advertising campaign. The return of Vaillant’s £2.6m television advertising campaign continues with the much loved, ‘content snoozing cat’. The advert ends by encouraging homeowners to use Vaillant to ‘find their Comfort Zone’ this heating season with the reassurance that they […]