IPG Mediabrands has announced a global collaboration with Nielsen that will see a first-of-its-kind integration of their data and technology solutions. In the UK, the deal will enable Nielsen’s buyer-based audience data (NBI) to be matched with millions of IPG Mediabrands’ consumer identity graphs, housed within AMP. AMP (Audience Management Platform) is IPG Mediabrands’ holistic, […]
NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]
Hennessy is celebrating its much-revered Paradis Imperial this season, by creating the ultimate in luxury private dining and tasting experiences at Four Seasons Hotel London at Park Lane. The Hennessy Experience Room showcases a unique approach to cognac and cuisine pairing with Paradis Imperial – crafted from the house’s rarest and oldest selection of eaux devies – elevating the dining experience […]
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]
Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]
FIBA (International Basketball Federation) has been working with Y&R Group’s branding agency since May 2017, to create a visual ID for its flagship competition which will take place in China from 31st August-15th September 2019. The World Cup’s Qualifiers, involving national teams from 80 countries from across five continents, are now on and will continue […]
EPOS and campus payment solution provider, Counter Solutions, has announced a partnership with digital ordering company, Preoday. Together they will provide integrated ordering and payment technologies to new and existing clients in the food and hospitality spaces. The partnership is a natural one given Counter Solutions’ and Preoday’s specific combination of technology and experience in […]
The Customer Experience Group is pleased to announce the expansion of its team with the appointments of Craig Lee as Customer Experience Director of Activate Experience and Thierry Noel as Executive Director of Strategy and Development of Albatross CX. The Customer Experience Group is an alliance of three leading global agencies: Activate Experience, Albatross CX, […]
Infinity Nation, the online retail growth consultancy, has been appointed by online luxury gift and hamper retailer, Hamper.com and tier one law firm Hodge Jones & Allen to help grow their businesses and increase their visibility online by developing and implementing strategies to increase SEO performance. For luxury retailer Hamper.com, Infinity Nation will be developing a […]
J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ – a social experiment designed to discover whether people value their friendship or family relationship more than money. The filmed experiment focuses on a series of duos. People with close ties, who used to have a warm relationship – but who are no longer […]