With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection â and the opportunities it brings. Research into marketersâ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
PwC has hired Roger Gagnon to the newly created role of Chief Experience Officer (CXO) in its Consulting practice, to evolve the firm’s approach to business transformation by bringing in experience strategy, design, and user experience (UX) capabilities. With more than 15 years’ experience working in insight, strategy, design and UX teams around the world, […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
As part of its strategy to become one of the world’s leading investors in the entertainment and media sectors, Access Entertainment, headed up by former Director of BBC Television, Danny Cohen, tasked Pearlfisher with unpicking the idea of what ‘access’ means to create an impactful new identity that fosters creativity, and acts as a magnet […]
Lissom Flyte, a shoe brand which aids mindful movement, launches with strategy, identity and design by creative branding and communications agency Our Design Agency (ODA). The range, created by Jennifer Markham, founder of shoe brand Jemima Vine, takes inspiration from the philosophy behind moving meditation and mat-based practice. It has support from New York celebrity […]
Boutique Asian adventure travel company, Experience Travel Group, has launched a new brand strategy and identity to further differentiate itself in a congested market. The refresh has been carried out in collaboration with leading consultancy, BrandCap, which has been responsible for the positioning, brand strategy, purpose and identity. The premium travel agency creates distinctive holidays […]
TMW Unlimited has put real life families and their pooches at the heart of a new campaign for Dogs Trust, which aims to raise awareness of the problem of dog theft. The film highlights the shocking fact that there are 2,000 incidents of dog thefts from homes each year and urges viewers “Let’s keep […]
More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]
Independent marketing agency, Granby, announced the results of a bespoke consumer survey into the impact of on-pack promotions in a digital age. The research conducted in partnership with polling company Censuswide, saw 1000 UK consumers, representative of the general population, questioned extensively on their shopping habits; from what makes brands more attractive to how they […]