Saatchi New York unveil ‘Getaway’ for Lenovo

As part of “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive.  Stylish without being too sleek.  And, best of all, it showcases our single product’s four incredible modes, […]

Omnicom & Publicis Merger Creates Biggest Ad Firm

Omnicom & Publicis Merger Creates Biggest Ad Firm

Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM). NMM, which surveyed 3,400 African Americans ages 13 to 64 about brand-related “emotional attachment,” found that Land Rover was the […]

TV, Digital Boost Univision Earnings

TV, Digital Boost Univision Earnings

TV and digital revenues boosted Univision to double-digit growth for its second-quarter earnings results. The Spanish-language TV and media company had nearly a 30% gain in profits to $40.7 million compared with the year-ago profit of $31.8 million. Revenue rose 10.4% to $676.5 million. TV and digital revenue rose, while radio revenue was unchanged. Randy […]

Kia partners with Microsoft Advertising to launch MSN ‘Storyboard’ campaign

Kia partners with Microsoft Advertising to launch MSN ‘Storyboard’ campaign

Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]

Scottish football in branding overhaul

Scottish football in branding overhaul

Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]

BETC London Print Campaign for Aptamil

BETC London Print Campaign for Aptamil

BETC London has produced a standout print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. This is the first creative work from BETC London for the Aptamil brand from Danone Baby Nutrition. In 2012 BETC launched the popular ‘Supergroup’ for sister brand Cow & Gate. […]