A TV commercial, created for Mazda by Antidote, demonstrates how human senses are brought to life when driving the Mazda CX-5 and sits at the heart of the launch campaign for the all-new model. The 30-second spot, which launches on July 3, continues the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese […]
In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. Created by Catch, a digital creative agency in London, GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot […]
We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]
Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]
Following a three-way pitch, tone of he UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries. Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display […]
Flash, one of the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99. The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by […]
Jason Romeyko recently becomes Worldwide Executive Creative Director (WWECD) at Serviceplan, working alongside International Managing Partner Markus Noder to amplify globalisation of the network. We had a chance to sit down with Jason during the Cannes Lions Festival and speak about what his vision is for the Group going forward: Q) Take us through your journey from Australia […]
Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of […]
Recruitment specialist Gabriele Skelton launches a new brand identity, complete with name change to Gabriele. Award-winning branding agency, Nalla created the refreshed brand identity designed to reflect and illustrate Gabriele’s highly personalised approach, whilst reinforcing the brand’s core value: ‘it’s about you, not us’. Gabriele’s focus has long been on fostering lasting relationships with both […]
has launched a new initiative aimed at getting Indiaâs sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the countryâs less well publicised athletic achievements. Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in spite […]