The winners of the prestigious Outdoor Lions Awards – sponsored for the eighth consecutive year by Clear Channel Outdoor – have been announced at the Cannes Lions International Festival of Creativity. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She […]
bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a powerful campaign to raise awareness of this devastating condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This often rapidly progressing condition can affect anyone, taking away the ability to move, […]
The start of the O2’s 10th birthday celebrations saw the arrival of three special cakes – a Ginger Br-Ed Sheeran, a Praline Dion and a JAM-iroquai – as their real-life counterparts embark on a series of special gigs at the venue. O2 commissioned famed food artist Lara Mason to create the life-size confectionary statues of […]
Digital Marketing Agency, Kagool, based in Manchester and Cardiff, is now working with one of the leading independent financial and professional services firms in the UK. Kagool has been hired by accountancy, investment management and tax group Smith & Williamson, headquartered in London, to audit, on-board and improve their web presence. As part of an […]
The Manchester Airports Group Plc (MAG), the country’s largest UK-owned airport operator, has appointed digital agency Code Computerlove as it embarks on a journey of reinventing its digital experiences, beginning with a programme of performance optimisation. Four UK airports come under the MAG umbrella – Stanstead, East Midlands, Bournemouth and Manchester (which is the busiest […]
Mumsnet, the UK’s biggest site for parents, is exclusively showcasing a new comedy series on the madness of modern motherhood: Bad Mother, with the first episode available to view on Friday 23 June. The very real, very relatable, very sweary web series follows a beleaguered stay-at-home mum (Star Stories’ Laura Patch, with Kevin Bishop as […]
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]
Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]
During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]
Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]