WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]
SHOP SCAN SAVE, the UK’s first free smartphone-based savings club, is changing the way retailers, brands and consumers support and engage with one another. Since the start of 2013, SHOP SCAN SAVE has become increasingly popular, leaping from 35,000 to 70,000 members who are actively saving via the app. In March alone more than 2,500 […]
A marketing campaign for Manchester Airport is causing a rift after a number of promotional posters were plastered across the city – of Liverpool. The campaign, created by Creative Spark, ran posters on billboards and bus stops, adding fuel to the rivalry between the two north-west cities. John Greenway of Manchester airport told BBC North […]
Print advertising is dwindling at consumer magazines. The Publishers Information Bureau released figures showing total magazine ad pages fell 4.9% from 33,673 in the first quarter of 2012 to 32,023 in the first quarter of 2013. Of 213 titles tracked by the PIB, 107 (50%) experienced ad page declines in the first quarter of 2013 […]
Facebook has revealed two new updates to it Mobile Apps Install Ads platform in order to make it easier for marketers and developers to create and tailor these types of ads. First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means […]
To promote its new CLIO car model, vehicle manufacturer Renault took some unsuspecting customers on an unbelievably ‘sexy’ test drive. The drive starts off normally—until the salesman prompts the driver to press the ‘Va Va Voom’ button, which causes the scene in front of car to change—transporting the driver to the streets of Paris. After […]
DVRs and delayed viewing have caused a conundrum for the advertising industry – with up to 80% of people who record shows fast forwarding through commercials, how do you get their attention? DDB Brussels has developed, what they call, a new form of advertising: the slowmercial, where the movement is relatively static, so that even […]
WPP and client Ford have apologized for a series of controversial online ads that were created and posted by a JWT India staffer. JWT is one of WPP’s global agency networks. The ads, which were not authorized, were posted Friday and taken down after the client and agency became aware of them. One of the […]
In Japan, a startup company has come up with an unconventional advertising idea—offering free ad-supported underwear to men who don’t mind turning their butts into ad spaces. If you want to receive free underwear with ads on them, simply register on the Free-Pants website—answer a few questions about your personal interests and the kind of […]
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]