UM Studios launches ‘The Green Gallery Green Screen’ ad blocker for the Flower Council of Holland, in collaboration with IMA (Influencer Marketing Agency) and Superhero Cheesecake. The Green Gallery Green Screen ad blocker is developed for the Dutch, German, UK and French markets, created to increase top-of-mind awareness for flowers and plants amongst European consumers. […]
J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]
Integrated branding agency Ragged Edge has delivered an innovative brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy. Go freely Max Ottignon, Co-Founder, Ragged Edge, says: […]
Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. The new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients. Created around the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering, […]
Mediaplus and Plan.Net in the Hamburg House of Communication Hamburg have secured the TV and digital media account of Herford-based Leineweber GmbH & Co. KG with their pitch. With an integrated team, the two agencies are taking charge of all traditional and digital media strategy and planning, as well as digital creation for the Brax […]
Digital marketing agency DotLabel have helped a leading law firm plan, design and develop their new ‘Hub’ intranet. Leigh Day law firm commissioned the award-winning UX agency to revamp their existing internal communications platform. The firm’s main aim was to enable its over 400 employees across London, Manchester and Liverpool – to connect and network […]
On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]
After operating in stealth mode for 18 months, Explorics, a Software-as-a-Service (SaaS) marketing technology company, announced its official public launch with its flagship cloud-based reporting and analytics platform. Its objective: make business leaders who are held accountable for marketing and e-commerce performance better, by turning vast amounts of disparate data into tangible insights and recommendations to […]
Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]
HSBC has launched a music-focused social media campaign, featuring award winning grime artist Lady Leshurr, to encourage young people in the UK about to start higher education or training to have the confidence to make the most of these formative years and avoid regrets in later life. #ZEROREGRETS aims to encourage students and higher level […]