Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]
Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Native Advertising in Europe to 2020 was released at Mobile World Congress on February 23 and found that the market will make up more […]
Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs. After HSBC recently announced it is moving to accept biometric voice and fingerprint security prompts, Mastercard revealed at the Mobile World Congress tech show in Barcelona that it […]
Fresh from winning ‘Best British Solo Artist’ at the NME Awards, British pop sensation, Charli XCX has lent her creative flair to a one of a kind piece of GIF-iti art after teaming up with Pepsi MAX Cherry and London based artist INSA. The campaign, which is her second with the global brand, sees the […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/HAGUE_ANIM_21_12-h264.mov[/KGVID] Design agency Corke Wallis has unveiled a rebranding of The Hague as “The” conference destination for global organisations looking to access the city’s international knowledge infrastructure. Following its appointment by The Hague Convention Bureau, Corke Wallis has created a global identity and campaign that will highlight The Hague’s strengths as a location […]
Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]
Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]