Mercedes-Benz has unveiled a hilarious ad that creatively demonstrates the stability of its ‘Magic Body Control’ suspension system with the help of dancing chickens. In the ad created by agency Jung von Matt/Neckar Stuttgatt, a bunch of chickens appear to dance to funky disco music as their bodies are moved by gloved hands, with their […]
The Reebok One Series is a unique running shoe based on the concept of function-first design philosophy featuring technology you can ‘feel’. Built from back to front, the Reebok One Series features “Zoned” technology that caters to the way our feet moves, meeting the demands of runners through each phase of the “Gait Cycle”. The […]
Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
http://www.youtube.com/watch?v=nMi9swYqbN4 As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera […]
In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]
Tesco Mobile has unveiled the third stage of its #nojoke campaign, with five customers offered the chance to win a Samsung Galaxy S4 and contract… if they could persuade a friend to change to Tesco Mobile right then and there. Created by Jam, the #nojoke campaign combines social media, real time content creation and online […]
http://www.youtube.com/watch?v=nql49wrkURY Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential. The motivational campaign is led by the brand’s “Endless Possibilities” advert featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom […]
Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]
http://www.youtube.com/watch?v=BPkitdlOYEs As Ford is sponsoring the 2014 UEFA Champions League Final in Portugal, the ad agency Wunderman has helped them “look” for the next generation of soccer champions by placing a trophy on the streets. A challenge was issued to the public to see if they could lift the trophy just like a UEFA champion—although […]
http://www.youtube.com/watch?v=OV4TjIYVyuY To get people interested in sports in Turkey, Nike got Didier Drogba, Birsel Vardalı, Burak Yılmaz, and other famous Turkish athletes to make a “human printing press”. In this viral video, each athlete uses his or her abilities to power a printing press—cyclists power a machine which loads paper into a printer, while a […]