Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Anheuser-Busch InBev is pleased to announce that it has entered into a strategic partnership with Wieden+Kennedy. The agency will take the creative lead on campaigns for the global brand Corona and for Bud Light, the number 1 beer brand in the US. As the leading global brewer, AB InBev actively invests in its marketing capabilities […]

Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country’s 6th largest agency based on annual […]

Hometown appoints Don Larotonda as its first Strategy Director

Hometown appoints Don Larotonda as its first Strategy Director

Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director. Larotonda previously worked at Rainey Kelly Campbell Roalfe/Y&R as Board Planner for over three years, on clients such as Virgin Atlantic, Lloyds TSB, Danone and Bank of Scotland. Larotonda will lead strategy across all Hometown clients, including […]

Blippar hires Omaid Hiwaizi as part of expansion plans

Blippar hires Omaid Hiwaizi as part of expansion plans

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]

Live & Breathe promotes James Hoxley to ECD

Live & Breathe promotes James Hoxley to ECD

Live & Breathe has promoted James Hoxley to the role of executive creative director following a restructure of the top tier creative team across its London and Leeds offices. The move forms part of the agency’s ongoing strategy to provide a more integrated offering and deliver best-in-class creative solutions for its clients. The move follows […]

Maxus Strengthens Global Board with Two New Roles

Maxus Strengthens Global Board with Two New Roles

Maxus announced the strengthening of its global senior management team with the appointment of David Kaganovsky as chief information officer and the promotion of Richard Stokes to the newly created post of chief development officer. Kaganovsky joins Maxus from GroupM, where he was global applications director, sitting on GroupM’s Global IT Executive Committee and Global […]

Live & Breathe wins The Restaurant Group integrated pitch

Live & Breathe wins The Restaurant Group integrated pitch

Live & Breathe has been appointed by The Restaurant Group as its lead integrated agency on Frankie & Benny’s after a four-way pitch. Live & Breathe will devise and deliver a series of integrated and strategically-driven initiatives for the group initially working with the Frankie & Benny’s brand. The agency will report in to The […]

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors, one of the UK’s biggest brewers, announces the appointment of Arc, an award-winning brand activation agency, to join incumbent agency, Life, on its below the line (BTL) agency roster. Andy Cray, Director of Brands at Molson Coors, says: “The drinks industry is constantly evolving and at Molson Coors we want to work with […]