Blippar, the image recognition and augmented reality app, has created a fitting tribute to David Bowie. It is encouraging Bowie fans to download the Blippar app to create a selfie of themselves as Ziggy Stardust. Users simply ‘blipp’ the iconic image of Bowie as Ziggy Stardust or the mural of Bowie in Brixton to add […]
Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]
Toy R Us has introduced a number of digital elements, including augmented reality, to its festive magazine to ensure children keep flicking through its extensive 96 pages. Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to […]
Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]
Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]
Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]
http://www.youtube.com/watch?v=4LE_IocFnL0 Early this year, Volkswagen revealed their ultra-limited edition hybrid XL1 car and promised to showcase the final model at the Geneva Motor Show. The Volkswagen XL1 is one of the the most futuristic, fuel-efficient vehicles on the planet. With such a reputable name, it is only fitting to have an equally impressive repair manual to […]
To help its customers know its vehicles better, German carmaker Audi has created an innovative, augmented-reality app—named “eKurzinfo”—that uses the iPhone camera to identify the many functions of the car. Loaded with information of more than 300 elements in the car, the app serves as a high-tech, interactive alternative to the traditional, complex car manual. […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]