The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Careâ€, that highlights the work the charity does across the UK to help create a world that’s kinder to animals. Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this […]
The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning […]
A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]
Brazilian bureaucracy is one of the biggest in the country. While it takes about two days to start a business in Canada and eight in Mexico, in Brazil this period is up to 80 days. And when it’s working, entrepreneurs lose 85 days a year on average only in bureaucratic processes of their companies. […]
In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]
Creative agency Contrapunto BBDO Madrid, has launched a new film for Amnesty International in Spain. The short “Planet J” uses animation as a resource to talk about the situation of human rights on our planet. The NGO denounces injustice, lack of help to refugees, evictions, discrimination against women, lack of freedom of expression and invites us […]
Chile is recognised as a country that endures great seismic activity, which has led to the institutionalised practice of airing a safety message in movie theatres before the feature film begins, complete with recommendations for the safest ways to navigate any emergency situation. In this context, MRM//MCCANN Santiago created for its client Mutual de […]
Global creative business Jones Knowles Ritchie (JKR) and communications agency Revolt have launched non-profit brand For Richer, For Poorer, in response to Windsor council leader’s call for removal of homeless people before May’s royal wedding and the wider issue of homelessness in the UK. For Richer, For Poorer is a unique range of commemorative products […]
BETC Paris and non-profit La Parole aux Sourds have joined forces to create Unsilenced, the first original song sung entirely through sign language and dance. The ground-breaking project appears at first to be a music video for an instrumental song; only when the viewer arrives at the end of the clip do they realise that […]
Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” “Whilst […]