Prostate Cancer UK is to launch a TV campaign on Sky Sports on Boxing Day to educate men over 45 years old on prostate cancer and raise awareness of the Man of Men pin badge. The campaign, which was brokered by Sky Media, will launch on Boxing day – one of the biggest days in […]
Remember FCB Cape Town and the Western Cape Government’s #ItCanWait Don’t Text & Drive message from earlier in 2017? The fail compilation video went viral, reaching 83 million views and 780 000 shares from a worldwide audience. Now the makers have release a new version – ‘World’s Biggest Idiot?’ – just in time to remind us all to […]
M&C Saatchi and Mad Ruffian launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal danger of texting and driving. Set to Bing Crosby’s 1943 hit “I’ll be Home for Christmas”, the film shows a father and daughter innocently […]
The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]
To mark its second year as an official strategic partner of Alzheimer’s Society and Alzheimer Scotland, HSBC UK is launching #GiveAMemory – a social and retail campaign that talks about the value of memories, especially at Christmas. The campaign highlights the tools HSBC UK provides to help those living with dementia, including their new ‘Managing […]
Amnesty Switzerland launches its TV campaign, I’M HERE, which is fighting for the release of imprisoned Chadian journalist Tadjadine Mahamat Babouri – better known as Mahadine. The campaign, I’M HERE created by Walker Zurich, is set to roll out across multiple Swiss TV channels on December 14. Walker was tasked by Amnesty Switzerland to […]
We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]
Independent creative agency Recipe has worked with St John Ambulance to create online video content for the first aid charity’s latest awareness campaign. Based around the acronym ‘C.A.R.E.’ [Closest defibrillator. Arrest? Resuscitate. Early defibrillation.], Recipe has created four simple animated videos that inform how you can care for a loved one’s heart in the event […]
Taking advantage of the World AIDS day, Fundación Huésped and Wunderman BA launched a new campaign to enhance awareness and remark that the issue is still active. The campaign called “Living Statistics,” was based on the classic iconography of statistics and the colour related to HIV. In several areas of the city of Buenos Aires, […]
McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]