Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court. For the first time in the brand’s history […]
ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]
Cardiovascular disease is Ireland’s number 1 killer, but 80% of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to “Show Some Heart” and offer support for those affected or impacted by cardiovascular disease. Empowering, confident and contemporary, […]
A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]
For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal […]
Cheil Worldwide and Busan Metropolitan Police Agency (Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera crimes in public places. In South Korea, hidden camera crimes have increased by 540% in the last 8 years from 807 cases in 2009 to 5,185 cases in 2016, according to the National Police […]
In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]
The New Zealand Police and NZ Transport Agency have launched a powerful new ad, urging speeders on the road to stop defending their perceived ‘right’ to speed. Directed by Christopher Riggert and produced by Finch, the ad follows a police officer as he meets several speeding drivers who offer excuses for why they’re speeding. “Every […]
Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about […]