As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]
Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]
Humanity & Inclusion (formerly Handicap International) and agency Cossette Montreal releases a new commercial ‘Lifeline’ that tells real-life stories of trauma and resilience of vulnerable populations facing conflict, disaster, poverty and exclusion. Filmed in refugee camps along the Thai-Burmese border, the launch campaign, directed by Olivier Staub and produced by Morrison, combines both live action […]
In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
Pearlfisher launches ‘Jolly Sockings’ – in partnership with established global charities and brands – to provide the homeless with a special gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, is aiming […]
This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realised that the words to the familiar song had been changed with lyrics […]
For the first time in 7 years it snowed across the UK. With snowfall becoming so rare, it didn’t just make the front page of every major paper in the country – it was even celebrated. So the thought of losing it forever would be devastating. Martin London saw this as an opportunity to get […]
The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]