The brand’s first paid media campaign since 2017
Tilney, the award-winning financial planning and investment firm, have released their first paid media campaign since 2017. The colourful work is empathetic and addresses the concerns that many people in the UK are currently facing, answering questions such as: “What if the ‘new normal’ means a new plan for you and your business?” The campaign […]
- Agency group receives grant after application process - Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services
Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]
When Monzo needed to launch their new business accounts, they asked Studio Output to help develop the visual identity. Over a series of design sprints, the partnership delivered an identity system with the simplicity and magic people love about Monzo, and the trust and reassurance businesses need from a bank. The need to adapt Monzo […]
For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]
Appointed Creative Agency of Record
The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]
SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect. SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]
Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]
American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]
Leading catastrophe investment manager, Nephila Capital, unveils its rebrand, complete with a new logo, website, and brand identity to help own their spot as market leader in non-correlated exposures in the insurance, reinsurance and climate markets. Brand design agency, Coley Porter Bell, part of WPP, was brought in to help Nephila Capital more appropriately reflect both […]
ASN Bank has released its fourth animated commercial with creative agency Selmore and creative production studio Ambassadors, this time telling a story about who the bank chooses to lend to. In the 30 second commercial now showing across Dutch television and online, this particular Shadybug is a tiny dictator who uses an army of beetles […]