Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal covering the periods from 2014/2015 to 2017/2018. With the Nissan Controller, created by TBWA\Helsinki, fans will be once again at the heart of Nissan’s partnership. The Controller looks to engineer unexpected moments of fan excitement to […]
Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]
TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths football with fun and popular campaigns created by Mercado McCann. In its latest TV Spot we see a group of friends of a neighborhood football club telling a joke about one of them. They […]
CP+B London has launched a new campaign for Turkish Airlines, starring football star Dider Drogba. Entitled “How Do You Make A Didier”, it condenses the busy life story of Didier Drogba into 60 seconds to showcase how travel has made him the man he is today. Drogba has travelled and lived everywhere from his native […]
Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]
To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The aim of the campaign is to illustrate the importance of football to the pub industry, and that BT Sport’s […]
Football is a quest for beauty. Whether it’s mastering a move, outsmarting an opponent or scoring a goal, everyone wants to Play Beautiful on route to victory. With EA SPORTS FIFA 16, a whole new range of football beauty is made possible at every moment of the game thanks to player’s freedom of expression and […]
Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]
wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow†him and develop their own playing style. […]