Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right. Currently operating in Australia, the Council runs bi-annually, and will […]
gyro Manchester has hired Kate Pickering to the new role of Head of Content as it boosts its offering for clients. Pickering joins the agency from Dentsu Aegis Network’s sister agency, John Brown Media in Manchester, where she was Director of Content Planning for three years. In her new role, she will lead gyro Manchester’s […]
Award-winning creative editorial house PS260 launches their own creative content studio, called We Know The Future, which offers in-house production capabilities and advertising solutions across any channel that uses a screen. These offerings will be available in NYC and LA. JJ Lask, PS260’s co-founder, partner and editor, is leading the new content studio from the […]
Primesight announced that it has created a new role on its board with the appointment of Bryan Scott as Marketing Director. Scott brings a wealth of experience from brand marketing and creative communications including established media brands such as DMG Media’s Metro as well as start-ups and agencies. He joins Primesight from The Lighthouse Company […]
Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]
Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]
Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]
Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. News broke following an ordeal in which comedian Brett Domino – alter ego of musician and comedian Rob J Madin – and Rich Hall were sent to find the footballer who had ‘somehow’ gotten hold of Umbro’s brand new ‘Unbelievably Fast […]
Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]
The Tel-Aviv Gay Pride Parade is a world-renowned extravaganza. But colourful as it may be, it does little to further the rights of the LGBT community who cannot marry, adopt or be a parent. Basic rights denied by Israel’s increasingly conservative government. That’s why when another law affecting and effectively discriminating the LGBT community […]