E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]
Tim Albert joins leading baby and toddler snack food brand Organix as Marketing Director. With sales of £40m and 45% market share, Tim’s appointment will help to accelerate growth of the Organix brand. With more than 15 years’ in FMCG food companies, Tim’s experience includes working on household names Birds Eye, Old El Paso, Sharwood’s, Berocca, […]
Following the recent acquisition of the Goodfella’s Pizza brand from “Green Isle Foods Ltd”, (a subsidiary of Borparan Holdings Ltd), Nomad Foods Europe has appointed Grey London as the lead creative agency for the frozen pizza brand for the UK and Ireland. Grey will be working with Goodfella’s on creating an exciting new multi-channel campaign […]
Condeco, the workspace management tech company, has appointed gyro London as its global agency to support brand evolution and marketing communications. The agency won the business after a pitch against undisclosed agencies. Condeco decided to review its marketing arrangements after identifying the need for a more cohesive brand strategy to support existing and new products. […]
BMW Art Guide by Independent Collectors launch the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver. The films document Francesca with […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]
Today the integration of content management systems and eCommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before. “Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, […]
Fusion Media, the PR and digital agency for endurance sport, has been appointed by London folding bike manufacturer Brompton Bicycle to handle the brand’s PR in the UK. The iconic Brompton folding bike has been handmade in London since 1975. Now, the company makes 45,000 bikes per year and is the UK’s largest bike manufacturer. […]
Olympic Holidays, the specialist European tour operator, has appointed Peel+Williams as its communications and PR partner following a competitive four-way pitch. The work will see the creation of consumer driven print and digital campaigns, as well as media and trade communications. In addition, it should provide further forward momentum towards Olympic Holidays’ position as the […]