WoodWing, a leader in multichannel content creation, announced the appointment of Ross Paterson as the company’s new Chief Executive Officer (CEO). Effective immediately, Paterson will succeed Jan de Roos, who prepared the company for the next phase of growth. Under De Roos’ leadership, WoodWing has improved its internal organisation while expanding its global footprint further […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]
Isuzu, makers of the award-wining D-Max pick-up, launches a new branded content series, The Isuzu D-Max Driving Derbies, fronted by presenters Adam Smith, from Sky Sports, and Joe Thomlinson, from Football Daily, to drive brand awareness amongst football fans. The six-part series features fans from rival teams, from both the English Football League (EFL) and […]
The Committee of Advertising Practice (CAP) has recently launched its public consultation on new ways to regulate advertising containing gender stereotyping and as the lead on This Girl Can, I’ve been asked quite a lot for my opinion on it. When we launched This Girl Can in January 2015, it was the first campaign […]
Present at major museums around the world, scenarios of the classic works of artists Van Gogh, Renoir and Monet can reach the homes of Etna customers. Signed by Artplan, the campaign titled Do It Yourself brings advertising pieces that reproduces Impressionist paintings in printed medias. The ads re-read the original masterpieces, using Etna objects […]
Free The Birds has launched a new brand identity for the Girls’ Day School Trust (GDST) which will roll out across each of the Trust’s 23 independent schools and two academies this summer. The new branding presents a strong and unified image for the GDST and has been designed for flexibility to work effectively with […]
Royal Holloway, University of London, has launched a new website to better communicate its purpose and the opportunity it offers to current and prospective students in the UK and overseas. Developed and built by Splendid Unlimited, in addition to meeting the needs of potential students, the new digital platform meets the needs of other identified audiences for […]
Edinburgh Rugby has launched a new brand identity that it feels better reflects the city’s long and proud rugby heritage, whilst signalling a new chapter for the club in the modern game. The club’s name remains Edinburgh – ensuring Scotland’s capital city remains at the heart of everything – but from today, a new club […]
Wasserman, the global sports, marketing and entertainment agency, announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced May 31 by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The acquisition bolsters Wasserman’s existing marketing business, and extends its European footprint in […]
RAPP Worldwide, a global creative agency that builds direct, meaningful and high-value relationships between brands and people, announced Anne Marie Neal has been promoted to Global Chief Marketing Officer, effective immediately. Neal will report directly into RAPP’s Global CEO, Marco Scognamiglio. “Anne Marie is a leader who brings clarity to our clients about the changing […]