Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]
Mestiça Agency creates campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as creative concept. Credits: Agency: Mestiça Client: Editora Europa Product: Coleções Viaje Mais Title: […]
A WPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of – available for the first time without a prescription from UK pharmacies – to encourage the millions of men suffering from erectile […]
Global socially-led creative agency We Are Social has announced the launch of We Are Social Studios, a production company specialising in creating content for social platforms. We Are Social Studios launches initially in the UK, France, Italy and Germany, with plans to expand into a number of We Are Social’s other markets. We Are Social […]
UM, the IPG Mediabrands full-service global media agency, has appointed Rachel Forde as UK CEO. In this newly-created role, Forde will spearhead UM’s growth plans to develop a future-facing media agency that meets the changing needs of its clients. Building on IPG Mediabrands’ significant growth this past year and global client wins of Accenture, Coach […]
FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]
Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was important to re-establish this position amongst a younger millennial audience. […]
São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their […]
For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with ‘Libro Abio’, a book given to children when they go into hospital to accompany them during their time there, and open their […]
Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]