Creative agency Space announced that it has been appointed to work with skincare company NIVEA, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. NIVEA has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising […]
Leading customer acquisition and engagement agency, STACK, part of MSQ Partners, has appointed Mark King as its first Chief Data Officer. King will take up his new position with immediate effect, reporting into STACK’s CEO Ben Stephens. He will work across STACK’s client portfolio which includes Church and Dwight, Hertz and Electoral Commission, ensuring informative […]
Utilita, a leading supplier of prepayment gas and electricity in the UK, has commissioned DotLabel to reinvent their internal communications tool, to enable online staff collaboration, communication and knowledge sharing. The energy supplier focuses on the needs of the PAYG energy market and has been installing Pay As You Go smart meters for over 10 […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]
The premium cycling brand Le Col has launched their highly anticipated SS18 male and female range. The collection introduces a new design scheme, class-leading comfort and a dedication to technical performance which makes this collection stand-out among its competitors. Founded by British pro-cyclist Yanto Barker in 2011, Le Col has become noted for developing some […]
McCann London has hired the dynamic creative team behind the award-winning ‘The Times Eyes’– Drew Singleton and Ben Buswell. Singleton and Buswell said: “Video piracy is a crime! DO NOT ACCEPT IT. Demand a genuine cassette from your video store! Poor quality illegal video cassettes reduce your viewing pleasure and jeopardise future film production.” Joining […]
Brand and design consultancy Perq Studio has appointed a new design director, Nikki Burton. Nikki will focus on creative development and brand innovation for both existing clients and new business accounts and brings over 10 years’ experience working across brand, property and retail. In previous roles, she has worked with clients such as Berkley Homes, […]