Britvic-owned Robinsons Fruit Shoot released their latest ‘It’s my thing’ campaign advert celebrating the magical moments when children find their passions, while supporting them with the perfect drink to sustain them on their adventures; Fruit Shoot. The hero 30” TV advert by Saatchi & Saatchi London, follows three children lost in the joyous pursuit of […]
SoundCloud recently launched “First On SoundCloud,” to celebrate the inspiring stories and raw energy of creators who start on SoundCloud first. As one of the world’s largest open audio platform, SoundCloud is the first place creators share what’s new, now and next in music culture. “First on SoundCloud” will promote emerging talent on the platform […]
Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
Silver Agency, a leading full-service agency, has created a new brand identity for BAM Life, as it evolves to being the UK’s first organic, completely natural, flavoured milk. Silver was tasked with increasing brand awareness and driving retail trial of BAM Life by communicating the brand’s move to organic. Silver drew on BAM Life’s core […]
Creative agency Dark Horses and Content production agency Rock Hound bring to life new brand campaign for multi-sports retailer Wiggle. The campaign was developed by Creative Director Steve Munachen at Dark Horses, following a year of extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, […]
American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018. In the spot, Fowler […]
Kristen Kelly has been appointed to the role of EVP, Publicis Media Precision, EMEA with immediate effect. Kelly is tasked with accelerating the growth of Publicis Media’s Precision capability across the EMEA region. She will oversee a centralised Precision team – providing agency teams access to expert data, technology capabilities and solutions – that will […]
Fruitbowl Digital has acquired digital and social duties of the popular household beverage brand, Society Tea from the Hasmukhrai & Co consortium. The account was acquired by the agency following a multi-agency pitch. Established in 1933, Society Tea is now more than just a household name. With a legacy of being a part of the […]
Leading PR and content agency, The Lucre Group, has announced its latest account win for its Home & Lifestyle division; True Instinct. True Instinct is a new super-premium pet food brand from the makers of Natures Menu, the UK’s number one and Europe’s leading expert in raw and raw inspired pet food. The new range, […]
Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]