Kristen Kelly has been appointed to the role of EVP, Publicis Media Precision, EMEA with immediate effect. Kelly is tasked with accelerating the growth of Publicis Media’s Precision capability across the EMEA region. She will oversee a centralised Precision team – providing agency teams access to expert data, technology capabilities and solutions – that will […]
Fruitbowl Digital has acquired digital and social duties of the popular household beverage brand, Society Tea from the Hasmukhrai & Co consortium. The account was acquired by the agency following a multi-agency pitch. Established in 1933, Society Tea is now more than just a household name. With a legacy of being a part of the […]
Leading PR and content agency, The Lucre Group, has announced its latest account win for its Home & Lifestyle division; True Instinct. True Instinct is a new super-premium pet food brand from the makers of Natures Menu, the UK’s number one and Europe’s leading expert in raw and raw inspired pet food. The new range, […]
Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]
In France, in pretty much every position, a woman earns on average 25% less than a man. To highlight this issue French bagel house, Bagelstein decided to participate and be a driving force behind this struggle; by doing what they do best… making bagels! On March 26th, during Equal Pay Day, and in all the Bagelstein shops […]
Shortlist Media, the media platform for the metropolitan audience, including the pioneering brands ShortList, Stylist, Emerald Street and Mr Hyde, has announced the creation of a television advertisement for GAME. Family, the publisher’s in-house content studio, created its first television advertisement for retailer GAME to support its trade-in message where customers can trade in […]
Global performance marketing agency iProspect revealed some of the top trends in how brands can leverage the enormous power of machine learning and technology to create new applications and improve customer experience. These trends have been identified in iProspect’s annual survey, Future Focus: The New Machine Rules: Enhancing Customer Experience is Essential Customers are increasingly expecting […]
RAPP UK has appointed Al Mackie as Chief Creative Officer, a newly created role. Alongside Chris Freeland, CEO, and Shiona McDougall, SVP Strategy, Mackie will spearhead the agency’s creative offering to bring clients a unique blend of marketing science and stand-out creative. Mackie joins RAPP from Rapier where he served as Executive Creative Director since […]
Our poor eyeballs are being fried by our screen addiction. Apparently 63% if people in the EU are afflicted by digital eyestrain – it turns out that staring a pixels all day long is hard work. That’s why McDonald’s and their agency Isobar Poland decided to use their online ads to help consumers give […]
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]