International brand, retail and digital design consultancy, Start, and the University of Westminster School of Media, Arts and Design have launched FOLIO, an interactive platform for the school’s 20,000 students to publish and share their work with fellow creators. The platform is a natural extension of Start’s long-standing commitment to mentoring and empowering the next […]
BTL Brands, the independent branding agency for startups, has repositioned Porto-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. BTL Brands built the brand strategy, and created the brand name, logo and personality for the new luxury cashmere brand. The name Milk, previously ‘Melanie […]
We’ve reached a watershed moment in promotional staffing. The recent President’s Club hostess sexual harassment scandal sent shockwaves through the industry in terms of what is considered the acceptable use of women in promotional environments. First, Formula One announced the demise of its iconic grid girls due to them presenting an image the sport no […]
Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange. A reaction to the rapidly changing financial landscape, Saga offers a modern way for […]
Samsung open ‘Studio 9’, a spectacular, interactive art gallery to promote its latest model, the Galaxy S9. The exhibition, devised by agency Guns or Knives, provides the ideal environments in which to try the highly-anticipated new features that are built into the S9 model. With the S9, Samsung have created a phone that is able to […]
Droga5 London has named Ashley Shack as Director of Talent – a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5 London, reporting to Chief Creative Officer David Kolbusz, Chief Strategy Officer Dylan Williams and CEO […]
Burns Group, a leading brand transformation and advertising company, announced the promotion of Chief Strategy Officer Joanne McKinney to the role of Chief Executive Officer, effective immediately. McKinney has been the strategic leader of Burns Group for the past eight years, reimagining what strategic planning means in today’s consumer-led world. In her new role as […]
Ebiquity has announced the appointment of Martin Vinter as its new UK Media Practice Lead. Martin will take over from Judith Warn-Ford, who has provided strong leadership to Ebiquity’s UK media team and clients since 2014, having played a key part in building Fairbrother Lenz Eley prior to its acquisition. Joining in April, Martin brings […]
Following a competitive pitch, The Open University has appointed RAPP UK to build and deliver its social media strategy. RAPP UK will be responsible for the campaign planning, creative development and implementation as well as the strategic direction of the University’s social output. The appointment marks a burgeoning relationship between The Open University and RAPP […]
The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]