AIB launch second phase of authentic real-life home-owner campaign ‘The Last Repayment’

AIB launch second phase of authentic real-life home-owner campaign ‘The Last Repayment’

On Friday 7th July, Allied Irish Bank and Rothco launch the second phase of their touching campaign ‘The Last Repayment’. Earlier in 2017, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ […]

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

J. Walter Thompson Amsterdam were the toast of the Marketing and Communications Industry in 2016, greatly thanks to projects such as ‘The Next Rembrandt’ that helped bag them the Innovative Agency of the Year prize at the Cannes Lions Festival last year. A year on, we got a chance to sit down with the Creative […]

New Report by Communicator Highlights 50 ‘Human’ Marketers to Watch in 2017

New Report by Communicator Highlights 50 ‘Human’ Marketers to Watch in 2017

Meet the top 50 marketers who foster a human-first approach to marketing. A new report analyses marketers who adopt the ‘think human’ strategy to emotionally connect with their customers. The research, conducted by Communicator agency, ranked marketers on ten different criteria including trust, creative risk taking, empathy and emotional intelligence, and humour. To establish the […]

John Kilkenny joins TBWA\Dublin as Creative Director

John Kilkenny joins TBWA\Dublin as Creative Director

TBWA\Dublin strengthens its senior creative team with the appointment of John Kilkenny. In his new role as Creative Director, Kilkenny will be working closely with clients and driving forth the creative output of the agency. The move is part of the agency’s expansion, which saw it welcome a new Director of Social Media & Content, […]

WhiteHype help Southampton FC revamp the family concourse area at St Mary’s Stadium

WhiteHype help Southampton FC revamp the family concourse area at St Mary’s Stadium

Southampton Football Club have collaborated with south coast creative agency WhiteHype Studio to bring the family concourse at St Mary’s to life. The club are passionate about their fans and their enjoyment of the whole match day experience, not just 90+ minutes of play. Whilst they want to connect with their existing fans, they also […]

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials is thrilled to announce the launch of a new website for Macmillan Cancer Support’s “Brave the Shave” campaign as part of the charity’s digital transformation strategy. Brave the Shave, which is now in its third year, encourages people to shave their heads to raise money to support men, women and children living with cancer. In 2016, […]