Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]
Supercell has partnered with Swedish experience design company, North Kingdom, to create the latest addition to their wildly popular mobile game, Boom Beach. Created by Supercell, Boom Beach is a mobile and tablet based strategy game that allows players to create their own defensive bases. Players can upgrade their base over time whilst also building […]
French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by […]
Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]
After announcing that he’s expecting his second child, Andy Murray received more giant news on July 3 – when Paddy Power erected the daddy of all tributes to the British No.1. The iconic Cerne Abbas Giant – recognised as a symbol of fertility – served up a tennis storm, in a stunt organised by the […]
A TV commercial, created for Mazda by Antidote, demonstrates how human senses are brought to life when driving the Mazda CX-5 and sits at the heart of the launch campaign for the all-new model. The 30-second spot, which launches on July 3, continues the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese […]
In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. Created by Catch, a digital creative agency in London, GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot […]
We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]
Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]
Following a three-way pitch, tone of he UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries. Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display […]