Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA. Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in […]
Digital marketing agency, Adtrak has just won its first ever US client. This is the latest great British export, with American firms benefiting from the UK’s expertise in the fields of web design and digital marketing. The five-figure deal follows a recent visit to Texas by Adtrak’s Managing Director Chris Robinson. It marks a huge […]
Independent global marketing contract compliance specialist, FirmDecisions, has announced the appointment of Dale Garvie as Regional Client Service Director. He joins from Publicis Media, where he previously held the role of Client Commercial Director. Garvie holds a vast range of commercial and financial experience in some of the world’s largest agency groups, having worked in […]
Launch marketing specialist Five by Five has appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director. Reporting to global CEO Nick Lawton, Cottrell will be accountable for Five by Five’s UK output while also collaborating with the agency’s creative directors in Sydney and LA on global client […]
Digital agency Jellyfish has announced the appointment of industry heavyweight Paul Mead as an executive board director. The appointment, which aims to support the business as it continues its rapid growth, is effective immediately. With 20 years of experience, Mead is widely regarded as one of the most influential figures in the media industry. Voted […]
In recognition of Women’s History Month, Georgia-Pacific’s Brawny Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. In 2018, the brand is asking: ‘Who’s your Shero?’, encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a […]
Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]
Oilatum, the trusted skin health brand from GSK, is to drive standout and hero diversity in the popular skin health category with a brand-new advertising visual and messaging. The new advert aims to put Oilatum top of mind for parents looking out for effective eczema and dry skin solutions for their children. In a crowded […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising […]
LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]